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What is game theory and can it be applied to PPC marketing? | Make Real Affiliate Money

What is game theory and can it be applied to PPC marketing?

Internet Marketing News / By

1-800 Contacts is in trouble because it was applying game theory to improve their PPC results.

The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants.

According to the FTC complaint:

“Beginning in 2004, 1-800 Contacts s… Read More