Are the Other Tech Companies Scrambling?
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Back when Apple was an underdog, it had an easier time shrouding its product announcements in mystery and perhaps catching its competitors off guard. But now tech companies are watching every one of Apple’s moves – and scrambling to get out in front of them.
Several major tech companies are cramming product announcements into this week. Nokia and Motorola Mobility, former leaders in the mobile race who are now also-rans, have scheduled events for Wednesday at which they are likely to unveil new smartphones. And the next day, Amazon is expected to introduce new Kindle devices.
Sony and Samsung, among others, got a jump on things last week with announcements of new tablets and phones at a consumer electronics conference in Berlin.
Read more: The Technology Scramble
by: Brian Chen and Nick Wingfield