Starbucks Replaces AT&T With Google As WiFi Provider

Google Powers Out AT&T for Starbuck’s WiFi Account.

This Behemoth Just Keeps on Steamrollin’…


Today Starbucks and Google announced that the popular coffee shop will be switching to Google as Starbucks’ free WiFi provider, dropping AT&T.8

Starbucks Replaces AT&T With Google As WiFi Provider

Starbucks has converted more than 7,000 U.S. stores to Google, which will increase speeds and enable users to surf the web up to 10 times faster.

For those in Google Fiber cities, like Kansas, users will see speeds up to 100 times faster.

Adam Brotman, chief digital officer at Starbucks, said, “Every day, our customers rely on the free Wi-Fi at Starbucks to study, work, connect with friends or just relax. We want to make sure that they can access the web effortlessly and quickly, no matter what they’re doing, or what device they are using. Our goal is to continue to provide our customers with the best in-store experience possible, and we are excited to offer these kinds of unparalleled experiences at a broad scale.”

Additionally, Kevin Lo, the General Manager of Google Access, said that “Google has always invested in projects that help the Internet grow stronger, including projects that make Internet access more affordable and more widely available. We hope that speedier Internet will make the time customers spend at Starbucks even more enjoyable and productive.”

The rollout of Starbucks’ new partnership with Google will begin in August, and stores that have boosted speeds will have “Google Starbucks” as an available network.

Article by Kelly Clay, Forbes Contributor