https://searchenginewatch.com/2016/05/03/how-to-use-site-search-to-improve-conversion/
Ian Scarr, the Regional Vice President for EMEA of SLI Systems delivered a very interesting talk at Internet Retailing Expo about site search on ecommerce sites and how it can increase a conversion with a series of steps.
Here’s a round-up of the talk, along with Ian’s tips on the importance of site search for every website.
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