These four changes can help you zap revenue-sapping inefficiencies.
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The vast potential to create, interact and educate with augmented reality (AR) is quickly gaining popularity. In the past, AR gained media attention for simply existing, but recently, companies have been applying the strategy to their marketing campaigns and reaping the rewards.

As we move further into the digital world, the benefits of i… Read More

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Don’t follow third-party links blindly! Here are the things you need to consider when evaluating link authority.

The post What Is a High-Quality Link? by @krisjonescom appeared first on Search Engine Journal.

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We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you to search the physical world with your smartphone – what it means for the way search is changing, and whether we’re going to see it become truly c… Read More

Creating valuable content but not getting credit for it? Here’s how to turn linkless mentions of your brand into links.

The post How to Turn Unlinked Brand Mentions Into Links by @annaleacrowe appeared first on Search Engine Journal.

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I have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive.

Of course this is happening on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities. … Read More

What does a budtender do, and how do you become one?
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We’ve previously covered HTML meta tags and meta tags and in some depth, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage and definitions of tags is often changing.

It’s worth mentioning that if you’re in this realm of SEO optimization, you should also be getting the low-down and implemen… Read More